Monday, October 31, 2016

5 things to know about starting a company in college


College may be the best time for exploring and testing new ventures, because most college students have the cushion of not yet being in “the real world.” Many college students are lucky enough to have few obligations outside of classes and grades. Your risks, once you step out of those pearly college gates, will be much greater.



On that note, don’t be afraid of failure. While the “99 percent of startups fail” warning does hang over many new young entrepreneurs, it shouldn’t be a reason to avoid trying something. Work as hard as you can and don’t let fear get in the way. Life is short, and now is not the time to be perfect.



Should you encounter failure, remember that this is only the beginning. This past May, CNBC reported that it’s the hottest job market in years for the expected 1.9 million students who will graduate in 2016. But while the class of 2016 has better job prospects than those in any class since the Great Recession, competition is still tough. As many as 70 percent of new grads are still unsure how they fit into the workforce. It seems that while grads are emerging with impressive degrees, they fall short in knowing how to market themselves to potential employers.



That’s where you’ll have the upper hand: Your experience in building, marketing and promoting your company will only benefit you in the long run–even if it fails. In this competitive pool of new grads, it’s all about what you can do to stand out.

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